Jacob was in coats business, but unfortunately business was very bad.

One day his partner James said to him,

“What are we going to do with these fifty coats? They’re last year’s style and even though we’ve knocked them down to $100 each, we still can’t sell any.”

Jacob replied, “Use your head, James. Price them at $200 and send 10 of our best lawyer clients five coats each.

But here’s the plan. Put in an invoice for $800 for only four coats.

If I know them, our clients will think we’ve made a mistake. They’ll jump at a bargain and pay the $800.”

So James did as he was told.

Within 10 days they received all 10 parcels with almost identical letter reading,…

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*
*
*
*
*
*
*

“I did not order these coats and hence sending them back with your Invoice.”

And each parcel contained only 4 coats.